You: “Is this…halal?” (pointing at the dishes of a Nasi Padang stall)
Food stall auntie: “It’s muslim owned, but not halal certified.”
Now…how would you react to that?
Some of us may go ahead and trust the food stall auntie, and deem the eating place as halal. Well…it’s lunch time…and you’re hungry, right? The place is packed, and queues are long – so you go on and eat anyway.
While many others would just walk away to another place, that has the clear Halal Certification displayed at their stall.
Cause it gives them peace of mind about the food that they consume. Knowing the food they eat is halal (when they see the sign) without having to ask.
Now, as a restaurant owner…do you see how the halal certification impacts your business?
Ok… so what’s the difference between a muslim-owned business and a halal certified one?
As the name implies, the business is owned by a muslim(s). For example, if you own a restaurant…muslims can eat at muslim-owned restaurants because the way the food is prepared is halal.
The owners do not necessarily need to apply for halal certification. However, for example – if there are some errors in food preparation that disqualifies the brand from being halal, the business owner bears full accountability. And is very likely to fall into sin, unknowingly.
Halal certified business/restaurant
Halal certification in Singapore is conducted and awarded by the Majlis Ugama Islam Singapura (MUIS). For restaurant owners, obtaining Halal certification can be a rigorous and demanding process.
But, it is definitely worthwhile for the long run. From the viewpoint of a restaurant owner, if MUIS has certified that the food prepared is indeed halal, the accountability then falls to MUIS/auditor – and not on the business owner.
Here’s the best part:
You get the halal certificate for your restaurant, which raises consumer confidence. More peace of mind for you to run your business in a compliant way, and for buyers to purchase from you without any doubt of it being halal.
This will definitely be a win-win situation for you.
Ok, so let’s say you have a muslim-owned business.
Should you consider Halal Certification?
Before we get to that…let’s take a quick look at the bigger boys in the food industry. Do you know the owners of Mcdonalds, Ramly burger and Twelve Cupcakes?
For these companies, the strategy has always been – brand first, owner second. And the one thing they have in common is…Halal Certification.
However, it also depends on the target audience that your business wants to reach.
For example, if you own a canteen stall to serving office crowds, then the muslim-owned branding is probably good enough. But, if you are looking to scale your halal based business, which involves expansion and franchising…then getting the Halal certification is definitely the way to go.